Document Type : Research Article (Quantitative)
Authors
1 Ph.D. student in culture management and planning, Faculty of Management, South Tehran branch, Islamic Azad University of Tehran, Iran.
2 Ph.D. in culture management and planning, assistant professor of the Faculty of Management, South Tehran Branch, Islamic Azad University of Tehran. Iran.
3 PhD in Sociology, Assistant Professor, Faculty of Humanities, Arak Branch, Islamic Azad University of Arak, Iran.
Abstract
Purpose: The purpose of this research was to present a model for promoting reading culture among elementary school students.
Methodology: The current research was applied in terms of purpose and in terms of qualitative data collection method, it was based on the foundation's data theory based on Straus Corbin's plan. The community included education experts of Bushehr city in the academic year of 2020-21. The research tool was a semi-structured interview, content validity was confirmed by the opinion of experts and reliability was obtained by the agreement coefficient method between the coders at 78.8%. Data analysis was done using open, axial coding method and using Max QDA Pro version software.
Findings: The results showed that the central phenomenon includes book donation, reading associations and institutions, and teaching study skills in schools; Causal conditions include the institutionalization of culture, book reading, story reading program and study targeting; Intervening conditions include the librarian's role, book reading competitions, holding book exhibitions, and contextual conditions including the virtual space, the suitability of libraries, and the role of the family. Identified strategies include factors such as policy making - reducing costs in government subsidies and finally the consequences that include the creation of new libraries, electronic publishing, participation in online book reading criticism.
Conclusion: Making policies and presenting a suitable policy in line with the expansion of reading culture through offering cheap books, holding festivals and reading competitions, equipping libraries and proper planning in education and media can provide the basis for the development of reading culture.
Keywords