Investigating the Impact of Perceived Social Media Marketing Activities on Consumer Purchase Intention

Mohsen Azami; Vahid Azadi; Masoumeh Ayeneh

Volume 2, Issue 2 , March 2017, , Pages 181-197

https://doi.org/10.22034/ijes.2017.43700

Abstract
  The purpose of this research is to investigate the impact of perceived social media marketing activities on consumer purchase intention. This research is applied in terms of purpose and descriptive-survey in terms of the nature of data collection. The statistical population is 379 employees of auto parts ...  Read More